I know what you’re thinking. Your DJ or photography business is really starting to take off. You’re getting some good gigs, and your clients are starting to tell their friends, who then call you for jobs. But you know you could be doing better if only more people hear about you. It’s time to bring in an expert in search engine optimization, or SEO, for DJs and photographers.
What is SEO?
Search engine optimization sounds techy and complicated, but it really isn’t. It is simply the process of including certain words and phrases on your website so that when people search for the services you provide, your company shows up at the top of the search ranking.
Here’s an example. If someone needs a DJ for a wedding, they might go to Google and type in ‘wedding DJ.’ Google will return a list of nearby businesses whose websites use the phrase ‘wedding DJ’ several times on their website. The searcher can then click on the first name on the list and they’ll be taken to that website. They can then click on a few other names to compare.
Why Do I Need SEO?
Now that it’s been explained, SEO doesn’t sound that difficult, right? Just make sure your website has words on it that describe what your company does, and people will find you.
Well, not exactly. Google and other search engines look for the search term on your website, but they look for other things too. They look for ‘content’ on your site, which means articles that also contain the search term. But not all articles are created equal. Google likes new articles, so if you post something on your site and leave it there for a year or two, it’s not going to help you much.
Search engines also like links. They like it when you include links to other websites that your visitors might be interested in. Having links on your site is good, and having other sites link to you is also good.
There are other things that will improve your search ranking, moving you up the page of search results. These include metatags, which contain metadata about your site. In fact, search engines use a sophisticated algorithm to determine search results, and they update it all the time.
Bottom line, if search engines aren’t picking up on your site, you’re missing out on a ton of potential traffic.
Why Do I Need an Expert?
Well, if terms like ‘metadata’ and ‘algorithm’ haven’t convinced you that SEO is a world unto itself, think about this. Search engines change their algorithms frequently, in a constant quest to give searchers better results. SEO is a full-time job, and if you are a one-man photography or DJ shop, you may find you’re spending as much – or more – time on SEO as you are taking pictures or playing music.
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So, Any SEO Company Will Do?
There are a lot of companies out there who provide search engine optimization for companies who don’t want to do it themselves. However, just like other kinds of marketing, you want to find a company that not only understands SEO, but that also understands your business.
Consider this. You hire a general SEO firm for your photography business. They may be working on optimizing your website for search, and at the same time they’re working for a doctor’s office and a financial services firm. The trick to effective SEO is to include in your website those terms that people will actually use when they are searching for a company that does what you do. This means that your SEO company needs to be able to speak the language that your customers speak.
The audience for these three sites (law firm, financial services, and photography) will is likely to be very different. The SEO company will need to keep this in mind as they create content for your site and select the keywords to include. The more familiar your SEO firm is with your type of business, the more they will know about how customers think about your services. Clearly, if you’re a photographer, it’s an advantage for find a company that has experience marketing for photographers.
Where Creativity and Technology Intersect
Yours is a creative business. Your website needs to showcase that creativity in order for prospective customers to stay on your site for more than a few seconds. Engaging an SEO company that understands this will not only drive customers to your site but keep them there long enough to decide if you are the right photographer or DJ for them.
Whether you are a DJ or a photographer, your customers expect you to be technical as well as creative. Your website should reflect your technical side, too. Hiring an SEO firm that specializes in working with photographers and DJs will help you do this.
As an example, let’s go back to the person searching for a wedding DJ. They may type in ‘wedding DJ’ to their search engine. This will produce a lot of results, and it may be difficult for your business to show up on the first page. But a lot of people won’t be that generic in their search. They may include more information to narrow the search.
An SEO company that understands your business will know this. They may include terms like ‘DJ for an outdoor wedding,’ or ‘country music wedding DJ’ to the keywords they include on your website.
A company that understands DJ marketing might include all of these keywords:
- Wedding DJ
- Bar Mitzvah DJ
- Jazz music DJ
- EDM DJ
- Nightclub style DJ
- DJ for an event
- DJ for a party
The list could go on and on. If you’re a photographer, your SEO company might want to include these keywords:
- Wedding photographer
- Photographer for an outdoor wedding
- Backyard wedding photographer
- Best wedding photographer
- Newborn photographer
- Family photographer
- Photographer for a family reunion
And so on.
The more keywords you can include naturally in your website copy, the more searches you will show up in. That means more people will be directed to your website, which will result in more business.
What else can an SEO company do for me?
Having a blog helps you to be perceived as an authority in your field, which is important not only for your company’s image but for your search engine rankings.Learn More
It’s easy to think that your eight-year-old website is still doing the job, but as a photographer or a DJ, you need to be sure that your site represents the forward-thinking attitude you bring to your work.Learn More
Search Engine Marketing
Search engine marketing is sort of like search engine optimization on steroids. It includes paid ads that come up at the very top of the search rankings. Every time someone clicks on the link to your website, you pay a certain amount of money to the search engine company.Learn More
Whiteboard Video Production
Are you looking for an alternative way to get your message across? We offer Whiteboard Explainer Videos. You also know these as Doodle Videos or Business Animation Videos. It does not matter what you call them, they are an effective business tool.Learn More
Search engine optimization, search engine marketing, website maintenance and design, and blog setup are all powerful ways to drive more customers to your DJ or photography business. To get the most out of these technologies, it makes sense to work with a company that knows the specific needs of your business. Call us at (702) 907-3387 if you have any questions.
My website was just lingering for a few years. Keith helped us with the optimization. We received five leads within a week of him taking over the management of our website.
Because we perform various services, we need to be strong with several keywords. Keith does great research. I was ranking for keywords that people were not searching for, so he fixed that issue. Now we are in a good position within Google and Bing.
I am a radio personality in Las Vegas. When Keith discovered I did not have a website, he immediately started working on it. About a week later, I have this great looking website. Now I am generating extra revenue from weddings and corporate events. If you are looking for ROI, Keith is the man to see.
I was trying to rank for competitive keywords, so it took a few months to rank. I am now on the first page of Google Italy for six keywords.
Questions? Contact us.
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