I know what you’re thinking. Your local business is really starting to take off. You’re getting some good business, and your clients are starting to tell their friends, who then call you for jobs. But you know you could be doing better if only more people hear about you. It’s time to bring in an expert in search engine optimization, who will put together some options so you can decide on specific, local SEO packages.
Search engine optimization sounds techy and complicated, but it really isn’t. It is simply the process of including certain words and phrases on your website so that when people search for the services you provide, your company shows up at the top of the search ranking.
Here’s an example. If someone needs window tint for their car, they might go to Google and type in ‘car window tint.’ Google will return a list of nearby businesses whose websites use the phrase ‘car window tint’ several times on their website. The searcher can then click on the first name on the list and they’ll be taken to that website. They can then click on a few other names to compare.
Why Do I Need Affordable Local SEO Services?
Now that it’s been explained, SEO doesn’t sound that difficult, right? Just make sure your website has words on it that describe what your company does, and people will find you.
Well, not exactly. Google and other search engines look for the search term on your website, but they look for other things too. They look for ‘content’ on your site, which means articles that also contain the search term. But not all articles are created equal. Google likes new articles, so if you post something on your site and leave it there for a year or two, it’s not going to help you much.
Search engines also like links. They like it when you include links to other websites that your visitors might be interested in. Having links on your site is good, and having other sites link to you is also good.
There are other things that will improve your search ranking, moving you up the page of search results. These include metatags, which contain metadata about your site. In fact, search engines use a sophisticated algorithm to determine search results, and they update it all the time.
Bottom line, if search engines aren’t picking up on your site, you’re missing out on a ton of potential traffic.
Why Do I Need a Cheap SEO Services Expert?
Well, if terms like ‘metadata’ and ‘algorithm’ haven’t convinced you that SEO is a world unto itself, think about this. Search engines change their algorithms frequently, in a constant quest to give searchers better results. SEO is a full-time job, and if you are a local window tint business, you may find you’re spending as much – or more – time on SEO as you are actually installing tint film on your customers’ cars.
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So, Any SEO Company Will Do?
There are a lot of companies out there who provide search engine optimization for companies who don’t want to do it themselves. However, just like other kinds of marketing, you want to find a company that not only understands SEO, but that also understands your business.
Consider this. You hire a general SEO firm for your photography business. They may be working on optimizing your website for search, and at the same time they’re working for a doctor’s office and a financial services firm. The trick to effective SEO is to include in your website those terms that people will actually use when they are searching for a company that does what you do. This means that your SEO company needs to be able to speak the language that your customers speak.
The audience for these three sites (law firm, financial services, and photography) will is likely to be very different. The SEO company will need to keep this in mind as they create content for your site and select the keywords to include. The more familiar your SEO firm is with your type of business, the more they will know about how customers think about your services. Clearly, if you’re a photographer, it’s an advantage for find a company that has experience marketing for photographers.
Our team has real world experience in the Corporate space. They bring their experiences here to create content that is timely, thorough, and educational. We like to create content that educates the visitor, as they may order additional services from your business if they see that you are a authority in your field.
Where Creativity and Technology Intersect
You have a unique business. Your website needs to showcase your unique style in order for prospective customers to stay on your site for more than a few seconds. Engaging an affordable local SEO services company that understands this will not only drive customers to your site but keep them there long enough to decide if you are the right business to fulfill their needs.
It does not matter what type of services you provide, your customers expect you to be technical as well as creative. Your website should reflect your technical side, too. Hiring an SEO firm that specializes in the local market will help you do this.
As an example, let’s go back to the person searching for a wedding photographer. They may type in ‘wedding photographer’ to their search engine. This will produce a lot of results, and it may be difficult for your business to show up on the first page. But a lot of people won’t be that generic in their search. They may include more information to narrow the search.
An SEO company that understands your business will know this. They may include terms like ‘photographer for an outdoor wedding,’ or ‘photographer for actors’ to the keywords they include on your website.
Let us look at DJ and photographer keyword options:
A company that understands DJ marketing might include all of these keywords:
- Wedding DJ
- Bar Mitzvah DJ
- Jazz music DJ
- EDM DJ
- Nightclub style DJ
- DJ for an event
- DJ for a party
The list could go on and on. If you’re a photographer, your SEO company might want to include these keywords:
- Wedding photographer
- Photographer for an outdoor wedding
- Backyard wedding photographer
- Best wedding photographer
- Newborn photographer
- Family photographer
- Photographer for a family reunion
And so on.
The more keywords you can include naturally in your website copy, the more searches you will show up in. That means more people will be directed to your website, which will result in more business.
What type of cheap and affordable SEO services and packages do we offer?
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Search engine optimization, search engine marketing, website maintenance and design, and blog setup are all powerful ways to drive more customers to your local or national business. To get the most out of these technologies, it makes sense to work with a company that knows the specific needs of your business. Even though we offer cheap or inexpensive packages, we do not cut any corners. We know you do not have thousands of dollars to spend each month on marketing services. We work to get your business ranked in the search engines.
Call us at (844) 287-6116 if you have any questions.
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