YouTube And Your Marketing Efforts

I know you have a nice looking website, and you have done your on-page and off-page optimization.  You are good to go, right?  Maybe, but if optimizing your website is the only thing you are doing, you may want to think again.

All businesses are focused on ranking in Google, and for good reason.  It is said that the search giant processes 63,000 searches per second.  If we stretch that out, we are talking 5.5 billion searches per day, and more than 2 billion searches per year.


Bing averages roughly 873 million searches per day, and Yahoo 536 million queries per day.  These numbers say it is not even close.

How about this.  YouTube ranks second as a search engine.  Check out some stats:

  • 300 hours of video are uploaded every minute
  • 1,300,000,000 use YouTube
  • Around 5 billion videos are watched every day
  • 30 million visit YouTube every day

Five billion videos are watched every day….Let that sink in for a moment.  Man, it would be nice if we could get some exposure on YouTube.

Oh, wait!

We can create some videos and post on this influential media platform!

If you are a website owner and you are not visible on YouTube, you are missing out on potential customers.

And you know the best part?  It does not cost an arm and a leg to get in on the action.  Don’t get me wrong, it would really depend on the type of site you have, your average customer value, and a few other factors that will probably determine how much you spend on video creation, but even then it should be a reasonable amount.

Here is a quick video that I put together for a client.  He just wanted a short, 30 second video.

Ok, now you have your video ready to go, but what now?  I mean, with all of those videos on YouTube, how do you even get your video seen in the midst of all of the content out there?

Well, there are some steps that you can take to optimize that video.  The first thing is to make sure you choose the right keywords.  This is important because you want the video to show up in YouTube and in the Google search results.  Not all keywords will return video results on Google. You can test this simply by typing in a search term, and if there aren’t any videos in the search results, those keywords will probably not work.

Choosing the best keywords

There is a keyword tool out there that can help with this research. is a site that will generate video keyword ideas. If you want the search volumes and CPC information, you will have to become a subscriber.  You really do not need that right now.  It will still give you the actual keyword terms, and that’s what we are interested in.

For an example, I did a search for “gray hair coloring” and these are the results I received:

YouTube And Your Marketing Efforts

I then searched for coloring mens gray hair in Google to see if there is a video on the first page.  Ok, it looks like this is a video keyword.

color grey hair

Now that we have a keyword we can use.  Well, actually we can do a long tail keyword to get more coverage.  If you go back and look at the keyword results above, it looks like we can combine three of these terms to create the long tail.

  • coloring gray hair at home
  • coloring mens gray hair
  • coloring gray natural hair

Coloring mens gray natural hair at home

Use this for the title of the original video file BEFORE you upload.  This way, you should eventually rank for all three of the terms.

Once you upload the video, it should automatically place the filename as the title.  You should then attach 300+ word description, so that Google and YouTube can figure out what the video is about.  If the video has narration, you can transcribe and place that text in the description.  Just be sure that your keywords are sprinkled throughout the description.  You should also have the link to your main site toward the beginning.

Here is a snapshot from an upload from our sister site.  The keywords are represented, The website link is at the top, and there are about 700 words explaining what the video is about.




Here is what the bottom of the description looks like:

Description Bottom


I have all of my links displayed, and also links to some of my other videos.

Now, here is a nice trick for you:  We are going to set up a traffic leak for this video.  Those five video links at the bottom are channels that are related to R&B music, more specifically Jimmy Jam & Terry Lewis, and they have thousands of views.  The reason I put those there is because I want YouTube to know that these are related to my video.  If you spend any time on YouTube, you know there are related videos on the right sidebar.  I am helping YouTube by saying, Hey! I want my video in that section!

Related videos photo


Here is a Jimmy Jam and Terry Lewis video.  Look on the right, and you will see my video in the sidebar.  Now I should get some traffic that is leaked from this Lecture video.

Cool, right?

So, as you can see, optimization is key. You have to do a little work to maximize your visibility, but if you do it correctly, you can get your video in front of potential customers.  There are some opportunities out there to advertise your business, so you might as well take advantage of it.

Let me know if you have any questions about YouTube and your marketing efforts.

So…..One question – Is Your Media Kool?



Do You Alt-Text Your Images?

There are several on-page factors that you can adjust to make your website more search engine friendly.  One factor that is really easy to do, but a lot of website owners neglect is to make sure their photos include alt-text tags.

Why is this?

Google’s spiders crawl the web-and your websites regularly.  As they are crawling, they pick up information about what the site is about, if there’s any new content available, etc.  Well, photos that are published on the website are just that, photos.  The spiders really cannot translate those photos without some type of text description.  If no description is available, then you will lose an opportunity to add more descriptive information about your website, or more specifically, that particular webpage.  By the way, Google places high value on the alt-text tags, so it only makes sense to add these to your photos.

You want to supply as much information as you can, right?

The trick with alt-text is to give as much information as possible, while using the fewest amount of words.  You do not want to “keyword stuff” the alt-text field, as this is something Google does not like. You can still be descriptive with a few words.  Be sure to include the keywords in that description.

Images that contain alt-text will also offer another avenue for the user to access your site.

Artisan Crafted Lighting

Let’s say you have a website where you blog about high-end lighting for the home.  Here is a blog post I wrote for Artisan Crafted Lighting.  It is sitting on the first page of google for artisan crafted designer chandeliers.  It is the third listing in the search results.

artisan crafted designer chandeliers





If you have the alt-text assigned to the photos, you will also see the image under the Image tab on Google search.









Your YouTube videos can also rank in the image section in the search results.  Let’s take a look at my other site,  If you perform a Google search for contemporary jazz vocalists, my main site, and my youtube video are ranking on the first page for that term.

contemporary jazz vocalists







Once again, if you switch over to the image tab, you will see the thumbnail that I attached to the video is included in the search results.

contemporary jazz vocalists







If you are trying to put your site in the best position to be found in search, utilizing the alt-text is one of the ways to increase your chances of being found.

So, is creating an alt-tag difficult to do?

Creating an alt-tag is a simple process if you are using WordPress as your CMS, no coding required.  When you upload the image to WordPress, you will see an area where you can establish your alt-text information.  You can go in there at any time and make changes if you feel that a different description would be necessary.

alt-text example







This is especially important for photographers.  If you are a photographer and have web pages with several photos, you can fill in the alt-text label so the Google spiders can tell what the page is about.  I have seen many photographer sites with photos, but not a lot of text.  How about best glamour photographer in Kansas City, or Toledo modeling photographer.

All you DJ’s out there like to post party images on your site to show how you are killing the party, right?

You can put best wedding DJ in Dallas in the alt-text, if you are displaying a wedding photo, or affordable sweet 16 DJ in Phoenix.  You would obviously need to do some keyword research to find the best phrases to use.

You would be doing yourself a disservice if all of the alt-text fields are blank.  You are losing an opportunity to have your photos in the image search results.

If you are including photos on your web pages, be sure you are adding the alt-text.  Remember, this does two things:

  • Allow the Google spiders to read the image meaning
  • Allow your images to be searched

Do You Alt-Text Your Images?  If you aren’t, you are missing a factor that Google uses to rank websites.

Hit me up if you have any questions about this.

Here is one question for you…..Is Your Media Kool?

Website Maintenance

A website tells you a lot about a business. For instance, an easy-to-navigate site suggests that your firm conducts its operations in an organized fashion. A website with an appropriate font and color theme indicates that you are meticulous in your approach to doing business. More importantly, a website that has all the relevant information a client needs demonstrates that you are ready to work. Unfortunately, nothing is permanent. Instead, you have to maintain your website from time to time so that it does not lose its appeal. Here are some of the reasons why you need website maintenance.

 Here are some on-page tips for website maintenance:

1.  Updating Your Content 

2.  Optimizing Your Website 

3.  Dealing with Broken Links

4.  Fixing Bugs on Your Site 

Updating Your Content

Maintaining your website means that you will update it with new information such as photos, videos, podcasts, and tutorials. These updates will add value to the content that is on your blog. Moreover, updates are a source of fresh information. Remember, websites should reflect changes in society. For instance, you may be selling a new product or opening a new branch. Your online visitors would like to be part of these developments. They would also feel as though you are responding to their needs especially if you launch products that they suggested.

Optimizing Your Website

Search Engine Optimization (SEO) refers to a set of strategies aimed at maximizing online traffic to your website. These strategies are technical and dynamic because search engines change their algorithms frequently. For instance, updates to Google’s search algorithm include Google Panda in 2011, Knowledge Graph in 2012, Google Penguin in 2014, and Google Hummingbird in 2013. Keeping up with these updates is impossible if you do not maintain your website regularly. For example, did you that Google is planning to demote websites that do not work well on mobile devices? Are you ready for this keep of change? Maintain your website on a regular basis so that it does not drop in search engine ranking.

Dealing with Broken Links

There is a URL for each web page on your website. Unfortunately, some of them may malfunction. For example, it could be a 404 error. It could also be a link to your previous site. In some cases, a firewall may be blocking the web page. Checking for these broken links is a daunting task because your website has voluminous content. Fortunately, doing so is possible if you are working with someone who knows what he is doing. He will find broken links on your website, and then he will redirect them to another web page. Talk to a web expert today because dealing with such inconveniences is a primary reason why you need website maintenance.

Fixing Bugs on Your Site

Bugs are serious flaws with your web applications leading to unexpected results when you use them. More specifically, bugs disrupt the services that you offer on your website. In some cases, a bug shares confidential information with third parties without your knowledge. The presence of these bugs is a concern for companies, governments, and individuals because web applications are critical to daily processes including payment for critical services. Therefore, fixing them should be a priority for website owners. Regular site maintenance helps you identify these bugs so that you can fix or remove them.

website maintenanceHere are some “behind the scenes” website maintenance tips:

1.  Updating Your Content Management System (CMS)

2.  Analyzing Data

3.  Keeping Backups


Updating Your Content Management System (CMS)

Sometimes, people use a CMS to develop their website. Doing so has many advantages. For example, using a CMS requires basic knowledge in web programming. In other words, technical expertise is unnecessary. However, some technical knowledge is necessary if you want to install plugins. Remember, some of these plugins have errors while others may be incompatible with applications on your site. Regular website maintenance helps you identify suitable plugins that are compatible with your web applications. It also helps you detect the ones that are causing errors on your website so that you can remove them.

Analyzing Data

Business processes should lead to tangible results. For example, spending money on your website without regular reports on the benefits of having it is unwise. Analyzing data helps you understand if your website is worth the money you use on it. For instance, how many people clicked on an offer on your website? Did they buy the product after clicking it? Is your site attracting locals, people from other states, or foreigners? Moreover, knowing your most visited web pages is an excellent idea. This knowledge would help you design your content and products in a way that appeals to many people. Therefore, getting analytical reports periodically is one of the principal reasons why you need website maintenance.

Keeping Backups

Anything can happen at any time. That means you should be ready for any eventuality including the loss of your web files. Starting from scratch can be a painful experience. Therefore, backing up your website periodically is the best thing to do even if it is a difficult task. For example, will you use FileZilla? Will you back it up with another FTP client? Remember, you have to go through different processes if you are using a Content Management System like WordPress. The best thing to do is to leave this work to a web maintenance expert. Let him handle these details as you focus on your core business activities.



Finally, how would you choose a web maintenance expert? It is a daunting task because you have to pick someone who understands your needs. Additionally, he also has to know the capabilities of your website. For example, how much web space do you have? Do you have enough bandwidth? Do you have any sub-domains? Remember, your web expert has to consider these factors as he maintains your website. In other words, he has to work within these parameters among others. You also have to choose someone who offers you the right price. Contact us if you need the best web expert.


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Search Engine Marketing

Search engines reach a wide audience as compared to other websites. For example, Google is the most visited site in the world. Taking advantage of this global reach is an excellent idea. Doing so is possible through various payment methods including PPC (Pay per Click), CPA (Cost per Acquisition), CPM (Cost per Impression), and CPV (Cost per View) among others. Currently, PPC is the most popular method of payment for ads that appear on search engines.

Here is some pertinent information on PPC marketing.

Benefits of Pay per Click Marketing

Analytical Data for Future Reference

Doing business is difficult if you cannot measure the impact of a particular campaign. Fortunately, PPC gives you enough data to determine whether this marketing strategy is worthwhile. For example, the feedback includes the number of people who viewed or clicked your ad. This information is critical for future reference. More specifically, you can use it to design ads or products that people seem to enjoy.

Highly Targeted Audience

PPC allows you to choose parameters that define your intended market. For example, are you looking for people who live in your city? Then choose an audience that is close to your premise. Selecting people based on interests such as sports, fashion, cars, or electronics among others is also possible. Do not spend your money targeting every online user as opposed to focusing on a highly targeted audience.

Increasing Brand Recognition

Awareness of your brand’s existence is imperative because it solidifies your position as a serious player in your market. Consequently, people will think of your product as a possible alternative to what they are currently using. PPC helps you achieve brand awareness because consumers will see your ad while they are searching for other products. They will ask themselves questions when they see it including its cost, possible benefits, and quality. Some of them will buy it because they want something different. Others will ask their family members, colleagues, and friends about it. Eventually, your product will become a household name if you persist with your marketing campaign.

It Is Ideal For Limited Budgets

Small businesses face many financial challenges. For example, their cash flow is small as compared to that of big firms. Consequently, spending money on marketing campaigns is a daunting task for them. Fortunately, adopting PPC marketing makes it possible for them to start their promotions with an insignificant amount of cash. Did you know that Google Ad-Words allows you to begin with as little as $5 in your account? You can even modify your campaign as time goes so that it reflects your financial circumstances.


Challenges Associated With Pay per Click Marketing

It Does Not Guarantee Sales

Businesses look at the sales they have made after investing in a particular marketing strategy to measure its returns on investments (ROI). Unfortunately, PPC does not guarantee sales. You can spend a fortune on it without selling anything. This kind of situation would disappoint any businessperson. However, there are other ways of measuring ROI. For example, how many views did your ad receive? How many people clicked on it? How many individuals asked about it? You will realize that your investment was worthwhile if you look at all of these parameters.

Online Users Prefer Organic Search Results

Paid ads are conspicuous and many people consider them annoying. Some of them avoid these advertisements completely. This kind of behavior disappoints online marketers, but it does not dishearten them. Remember, you just need a few people to click on your ad and then buy your product. These individuals will become repeat customers and they will sustain your business. It is important to note that multinational corporations prefer Pay Per Click marketing to other forms of online advertising because they know that it works.

It Is a Complicated Process

PPC is not as easy as many people think it is. You have to study the prevailing market conditions in addition to the emerging trends in that market. You have to understand Google’s terms and conditions. You also have to research on common search terms including long tail keywords. An ordinary person does not have access to the tools that would help him when it comes to this kind of research. Do not worry about such things. Instead, focus on your core business activities. Let someone else worry about your online marketing campaign.

Digital Marketing Mediakool.comTips on Pay per Click Marketing

Change Your Geo-Location Settings

You have to concentrate on your local market. Doing so is critical because online users prefer products and services that are easily accessible. More importantly, they are likely to visit your store or office personally if they know you are a local company. They might even come with a friend or two. Therefore, changing your geo-location settings to target a local audience is a brilliant idea.

Use the Right Keywords

People use certain terms to search for products or services online. The technical name for these terms is keywords. Some of them may be short while others are long. You have to know them so that you can use them in your ad campaign. Search engines cannot display your ad to your intended market if you give them the wrong search terms.

Display Your Ads at the Right Time

People work, sleep, and relax at different times of the day depending on their location, cultural norms, and schedules. It means that they will view your advertisement at different times. Therefore, your ad should reflect these timeframes in addition to any differences in time zones. For example, did you know that most people are online between seven and eleven pm? You can target them at this time if you are selling personalized products such as shampoos, travel tours, or furniture. Conversely, you should set daytime hours on your ad if you are selling office products such as stationery, printers, and office chairs.

Make an Attractive Offer

Ultimately, your offer determines how many people will purchase your product so make sure that it is a good one. Include discounts or coupons if possible. Make sure that you use the right words to maximize your appeal to your online audience. The words you use should be decent so that everyone appreciates them. Visual ads are also more likely to lead to sales than ads that have words only. Contact a professional in PPC marketing today and he will guide you on all the steps you need to take to make your ad successful.


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